DEALER & BRANCH NETWORK WEBSITES One Brand. Every Dealer. Locally Found.

Dealer networks need central brand control and local dealer visibility. We build both into one platform.

Let's Build Your Dealer Network

The Dealer Network Challenge

Manufacturers and distributors face a tension unique to dealer and branch networks: control the brand nationally while helping every dealer win locally. Most setups pick one and lose the other.

Brand Inconsistency Across Dealers

Each dealer has a different website, different messaging, different hours, different contact info. No two dealer pages look related. Customers see fragmentation instead of a unified brand.

Leads Going to the Wrong Dealer

Customers search for your brand and find a dealer three states over, or no dealer at all. Leads scatter to the internet instead of routing to the nearest qualified dealer who can actually help.

Dealers Without Current Local Pages

Many dealers have no website, or a site from 2015. Some are listed only on Google Business Profile with no real online presence. You cannot control what customers see or find.

No Central Brand Control

You cannot push a new product announcement, brand update, or policy change to all dealers at once. Each dealer update is manual, scattered, and slow.

Dealer Locator & Lead Routing

The Problem

Customers searching for your brand need to find a dealer they can actually reach. A missing dealer locator or a broken one means customers give up and call a competitor instead.

Our Solution

A dealer locator built into the platform that lets customers search by city, zip code, or proximity. Results route to branded local dealer pages with contact, hours, directions, and call-to-action. Inquiries route to the right dealer automatically.

20 years of dealer and distributor systems

We have built dealer locators and lead routing for manufacturers and distributors across automotive, equipment, consumer products, and B2B industries. The core idea is simple: make it easy for a customer to find the right dealer, and make sure the dealer gets the lead.

Brand-Controlled Local Dealer Pages

The Problem

You want every dealer on a branded website that represents your company professionally. But dealers are independent or loosely affiliated, so you cannot force them onto a single system. Some resist, some want their own site, and many just disappear from search.

Our Solution

Every dealer gets a branded page on your central platform, not a separate website. The parent brand controls design, navigation, messaging, and standards. Dealers manage their local details: hours, contact, inventory, specials, photos, and services. It is the brand's site with dealer information, not the dealer's site with your logo.

20 years of multi-location systems

This model has proven across Shompton clients in retail, automotive, equipment distribution, and consumer products. Parent brand stays professional and consistent. Dealers get local relevance and lead generation. Customers get a trusted brand with a dealer they can actually reach.

Centralized Lead Capture & Routing

The Problem

Leads and inquiries scatter. Some go to the dealer email, some get missed, some reach the wrong contact. There is no central record of who asked what, no follow-up mechanism, and no way to track whether the dealer actually contacted the lead.

Our Solution

All leads route through a central queue on the platform. Each inquiry captures customer info, inquiry type, and dealer location. The lead routes to the dealer automatically via email and SMS. You maintain a central log so no lead is lost, and you can track dealer response time and conversion.

Proven approach

Dealer networks lose money when leads vanish. A centralized capture system with dealer routing ensures every lead that comes in gets to a real person. It also gives the parent brand visibility into dealer performance and customer demand across regions.

Full-Stack Dealer Network Capabilities

Everything you need to build and scale a unified dealer brand online

Brand-Controlled Platform

One shared design system, messaging, and navigation. Updates to brand assets publish everywhere at once.

Per-Dealer Local Pages

Each dealer gets a branded page with their own hours, contact, inventory, specials, and local SEO optimized for their market.

Dealer Locator & Finder

Customers search by location and find the right dealer instantly. Built-in proximity search and map integration.

Lead Capture & Routing

Inquiries capture customer details, route to the right dealer, and log centrally so no lead is lost or forgotten.

Local SEO Per Dealer

Unique pages, schema, and GBP alignment for each dealer so they rank in local search independently and do not cannibalize each other.

API Integrations

Connect to dealer management systems, inventory, CRM, and third-party databases. Data syncs automatically, no manual work.

Inventory & Service Feeds

Dealer inventory, services, pricing, and specials update from your source system automatically. No stale data.

Fully Managed Hosting

We host it, update it, monitor it, and handle fixes. One team accountable for the whole platform, no handoff.

Who We Work With

Manufacturers with Dealer Networks

Any industry, any size. OEM manufacturers who need to brand and control the dealer experience nationally.

Distributors & Resellers

Wholesale distributors and authorized reseller networks where you need central brand presence and local dealer marketing.

Companies with Branch Offices

Companies with regional or branch operations that need a professional, unified online presence at each location.

Frequently Asked Questions

What is a dealer network website platform?

It is one website system that runs brand-controlled local pages for all your dealers, distributors, or branch offices. The parent brand controls design, messaging, and brand consistency from one place. Every dealer gets a branded local page with their own contact, hours, inventory or services, and local SEO. Customers find the right dealer locally while the brand maintains control. No more inconsistent dealer sites or dealers missing from search.

How do we balance brand control with dealer autonomy?

The platform uses controlled overrides. Dealers can manage their local information, hours, photos, and services within a template designed by the parent brand. Changes either auto-publish within guardrails or route to a central approval queue based on content type. The parent brand keeps design, messaging, and navigation locked. Dealers get local relevance without power to break the brand.

Can you integrate with our dealer management or inventory system?

Yes. API integration is core to what we do. We connect dealer network platforms with inventory systems, dealer management software, CRM systems, and third-party databases so dealer info syncs automatically. When inventory updates in your system, it updates on the dealer pages. No manual entry, no stale data.

How do we find dealers locally in search results?

Each dealer gets a genuinely unique page with their own title, meta description, local content, LocalBusiness schema, and alignment to their Google Business Profile. Generic pages that only swap the dealer name and city do not rank. Real pages rank. We build each dealer page to stand on its own for local search so customers searching for your brand in a specific location find the right dealer.

Do you host and maintain the platform, or just build it?

Both. We build the platform and then operate it for you: hosting, updates, monitoring, fixes, and ongoing dealer location changes. Dealer networks break when they are abandoned. We stay on as your technical partner so you get one team accountable for the whole system rather than a build handed off to whoever is available.